CAMPAIGN CALENDAR

& BUDGET

Your year, mapped out. Your spend, sorted.

Your content? Finally strategic — no more winging it.

 We map out your marketing year — campaigns, content themes, and spend

— so you always know what to do, and when to do it.


marketing structure, focus and intention — without the overwhelm.

MARKETING CAMPAIGN

CALENDAR & BUDGET

You’re tired of winging it. Tired of last-minute campaigns, marketing spend that vanishes into thin air, and the nagging feeling that your efforts aren't adding up.

Say Goodbye to Reactive, Scrambled Marketing — and Hello to Your Most Strategic Year Yet.


The Marketing Campaign Calendar & Budget is your done-with-you planning system—so every marketing move has a purpose, every dollar is working hard, and your year runs like a well-oiled (and well-branded) machine. This is your strategic foundation. A clear plan that shows you what to do, when to do it, and how much to spend—based on real numbers and your actual capacity. No guesswork, no overcommitting, and no more marketing “just because”.


Set it up once. Update it lightly each year. And feel the relief of finally having a plan that’s clear, cohesive, and calm.


With this in place, you’ll:

→ Know exactly what you're focus on each month.
→ Have a strategy to buffer your busy and quiet periods.

→ No longer be scrambling for ideas or reacting at the last minute.

→ Understand your upcoming expenses and plan to spend strategically.

→ Have a beautifully organised marketing calendar that tells you exactly what to do, when—and why.

→  Get big-business clarity without the big-business price.


  • What's Included

    Over Two, 1-hour sessions where we will map out: 


    → Campaign Map

    Plan out your marketing campaigns, content, and promotions across the year.


    → Budget & Spend Audit

    See where your money’s going and where it could go further.


    → Custom Calendar

    A ready-to-use Google Sheet with dates, topics, and marketing costs.

  • How it works:

    Before the session:

    • We’ll populate your budget, review your data and identify key opportunities.

    In our two 1-hour sessions:

    • Plan how to manage seasonal shifts
    • Outline campaigns and content themes
    • Build a month-by-month plan you can actually stick to

    You’ll walk away with a practical, personalised calendar—and a whole lot more clarity.

  • Who is this for?

    Businesses with under $50k annual marketing & advertising budget can book right in. If your budget is over $50k annually this may need more informed quoting so please shoot an email via the website footer. 

  • What you need to do:

    Before our session, you’ll need to send through:

    • An export from your accounting software of your last financial year and year-to-date marketing & advertising spend.
    • Data from your CRM so we can look at seasonal patterns. We need to see when your customers are coming and what they're buying.
    • Your monthly revenue targets (or last year’s revenue with adjustments) if you want a budget forcast
    • Breif dot-points on seasonal patterns or known quiet periods.
    • Any marketing ideas you’ve considered but never actioned — sponsorships, expos, paid ads, anything you've though "we should look into that".

    Please email these at least 4 business days ahead of your session so we can prep thoroughly.

Get your year sorted:


$990 AUD for 2 sessions + custom campaign calendar & budget.


Designed for businesses with under $50k annual marketing spend.

Need more info? Just reach out with any questions.

Ready to make a plan that actually works for you?
Book your session and send through your details.
Let's get clear on your year.

What People Say About the Calendar

“Everything makes so much sense laid out like it is. I don't think I even understood what marketing was until now.”

“I FEEL A HUGE AMOUNT OF RELIEF KNOWING WE ACTUALLY HAVE A PLAN THIS YEAR FOR OUR QUIET PERIOD.”

  • Frequently Asked Questions

    Q. Can I edit the Calendar after our session? 

    A. You’ll get View Only access to the Calendar.

    Years of experience (and way too many hours in Excel) went into building this spreadsheet, so giving out editable copies would mean a big price hike — and that’s not what this product is about. We’ve kept it affordable for small biz, with the understanding it’s for your use only.


    Need to tweak something small? Just ask — we’re happy to update it for you. Bigger changes? That’s exactly what the Marketing Review Session is for.


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    Q. Why is it two 1-hour sessions? Can we just do it all at once? 

    A. Technically, yes. But you'd be selling yourself short. 

    Ever had a great convo or learnt something juicy, and then a few hours later your brain won’t stop coming up with ideas? That’s exactly what happens after the first session.


    You need time to marinate, and so do we. The second session gives us space to distill everything, come back with fresh perspective, and cement things in, sharpening the clarity, strategy, or ideas that surfaced in round one.


    -


    Q. How do I book in for Session Two? 

    A. We’ll lock it in at the end of Session One.

    That way, you can choose how long you want to marinate on everything we’ve covered, or chat it through with any other stakeholders within your businesses before we reconvene.


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    Q. Why am I paying for both sessions upfront? Can I split the payment?

    A. We give you access to your Calendar at the end of Session One, so you can start implementing right away.

    Some people find they’re good to go after that first session — which is totally fine — but the pricing covers more than just the session time. It includes the calendar itself, the prep we do beforehand (like adding your figures and analysing your data), and the behind-the-scenes work that pulls it altogether.

Ready to make a plan that actually works for you?
Book your session and send through your details. We’ll take it from there.