ADS FUNNEL PLAN
For when you’re ready to turn content into conversions.
Sales-focused content strategy that meets your audience where they are in the buyer journey. This plan is designed to guide your customers from first touch to final click, with prompts and messaging mapped to every stage of awareness.
MOVE YOUR AUDIENCE. DRIVE ACTION.
FOUNDATIONAL
CONTENT PLAN
Long-term brand foundations and always-on visibility. Solid strategy meets done-for-you structure.
You don’t need more content. You need the right message at the right time.
The Ad Funnel Plan gives you a complete content strategy for paid ads, mapped to stages of buyer awareness. You’ll get 15 ad concepts (3 per stage), with messaging prompts, format suggestions, and a walkthrough of how it all fits together.
Perfect for when you’ve got an offer worth promoting, but don’t know how to talk about it in a way that actually converts.
With this in place, you’ll:
→ Know exactly what to say at each stage of your funnel
→ Avoid the biggest mistake in ad content: talking to everyone the same way
→ Write more effective ads, faster
→ Stop wasting spend on mismatched messaging
→ Confidently brief a team or VA to execute your ads
What You Get:
→ 30-minute Strategy Session to map your offer, ideal audience, and campaign goals.
→ 15 Funnel Ad Concepts, each aligned to one of the five buyer stages, with copy, suggested formats, and creative notes.
→ Funnel Stage Breakdown, see how each piece of content fits into the buyer journey.
→ CTA & Offer Guidance, tips to strengthen your calls to action and tailor offers by stage.
→ Mini-Guide, a PDF guide with funnel education, post types by stage, and ad spend tips.
How it works:
Before the session:
You’ll get a short briefing form to complete. This captures your offer, product/service details, and any previous ad experience. Must be submitted at least 2 business days before your session.
During the session:
We’ll review your answers, clarify the strategy, and spot any gaps or opportunities.
After the session:
We’ll create your Funnel Plan and deliver it within 10 business days. One round of feedback included.
Who is this for?
Business owners who:
→ Want to run ads but aren’t sure what to say at each stage
→ Have wasted money on content that didn’t convert
→ Are relaunching an offer and want it done properly
→ Are ready to test paid ads, but need a clear plan to start
→ Want something more strategic than just 'boosting a post'
What you need to do:
→ Fill in the briefing form at least 2 business days before our call
→ Share a clear offer you want to promote (or multiple if this is a broader campaign plan)
→ Optional: any previous ads or content you'd like us to review
AD FUNNEL Content Plan:
$695 (includes 30-minute strategy session + plan delivery)
Book your Funnel Plan session, complete your brief, and get ready to run ads with confidence.
Need more info? Just reach out with any questions.
WANT TO GET THE MOST OUT OF YOUR PLAN?
Start with these first:
→
Market & Message Session — Get clear on your offer, positioning, and audience
→
Annual Campaign Calendar & Budget Session — Map your year so your content aligns with your revenue goals
What People Say About the Content Plans
“EVERYTHING WAS MAPPED OUT and I feel like my posts actually have a point now.”
"It’s like having a social media manager in your back pocket without having to hire one."
Frequently Asked Questions
Q. What platform are the plans built for?
A. Mostly Meta (Instagram & Facebook), but once you get the clarity for Social, there no reason why you can't apply the same structure to work across email, LinkedIn, or TikTok too.
Q. Do you actually write the posts?
A. Yes, but you’ll need to suppy the creative (Images & Video). You can book in for the Visual Brand Templates if you need professioanl Canva templates.
Q. Do you offer done-for-you posting as well?
A. Yes, but we always encourage you to try it yourself first. If it’s not your thing or you simply don’t have time, we won’t leave you hanging. We can take it off your plate and handle the posting for you. You’ll just need to supply the visuals (photos, videos, etc).
Q. Can I do this if I don’t have a brand strategy yet?
A. Yes, but we’ll be leaning on what you do know. If you’re still hazy on your message or offer, we recommend booking the Market & Message session first.
Q. How long will this last me?
A. Meta Ads are a contant moving beast that needs content updated regularly. This funnel plan gives you are blueprint to work from but you will need to change your ads based on the learnings from previous ads.
