CAMPAIGN PLANS

Turn launches, promos and seasons into sales
 Campaign content that’s mapped to your calendar, not made up on the fly. This is your content plan for date-specific marketing — new product drops, EOFY offers, spring launches, back-to-school, you name it. The stuff that actually drives action.

CAMPAIGNS DESERVE MORE THAN PANIC-POSTING.

QUARTERLY CAMPAIGN

CONTENT PLANS

If it’s tied to a date, it deserves more than last-minute content. This plan turns your campaign into a clear, consistent message that drives action.

Whether you're launching something new or just trying to stop your busy season from becoming a burnout spiral, this plan helps you communicate your campaign clearly and consistently.

No more scrambling for what to say or rushing out last-minute posts. You bring the campaign ideas — we bring the words. This is for you if your promotional offer is already set and you just need help turning it into content. (If you're still figuring out what to promote or when, book a Campaign Calendar Session first.)


No more scrambling for what to say or rushing out last-minute posts. You’ll get three months of mapped-out content, aligned with your business goals, key dates, and promotional moments.


With this in place, you’ll:

→ Know what to say, when to say it, and why it matters
→ Have 3 months of posts done, with room to tweak and adapt
→ Stop relying on last-minute ideas or random inspo dumps
→ Campaign with purpose, not panic
→ Support your sales goals with content that actually sells

  • What You Get:

    → 30-minute Strategy Session, to review your goals, key dates, offers, and promos.


    → 3-Month Campaign Calendar, includes key events, dates, and suggested themes.


    → 24 Fully-Written Campaign Posts, you supply the campaign — we’ll write the words. Includes caption copy, hooks, angles, and CTAs — ready to plug and post.


    Note: This plan is for content execution only. You’ll need to come with your campaign or promo already decided (e.g., product launch, sale, event). If you need help shaping the campaign itself, start with the Campaign Calendar Session.

  • How it works:

    Before the session:

    You’ll complete a briefing form with your upcoming offers, launches and seasonal dates. This must be submitted at least 2 business days before our call.


    During the session:

    We’ll review your goals, clarify content priorities and check for any missing messaging support.


    After the session:

    We’ll write your 3-month content plan and deliver it within 10 business days. One round of feedback included.

  • Who is this for?

    → Business owners who want to plan ahead, not post in panic mode

    → Brands with seasonal peaks and promotional windows

    → Anyone launching something in the next 3 months

    → Marketers or VA teams who need a clear plan to execute

  • What you need to do:

    → Fill out the briefing form at least 2 business days before our session

    → Confirm your promotional dates and campaign themes

    → Provide access to your brand assets (logo, tone of voice, past content if helpful)

    → Be available for your 30-minute strategy session

QUARTERLY CAMPAIGN PLAN

$995 (includes strategy session and full caption writing)


For best results, we recommend completing the Market & Message session and Annual Campaign Calendar & Budget first, so your content is aligned to your broader strategy.

Need more info? Just reach out with any questions.


WANT TO GET THE MOST OUT OF YOUR PLAN?

Start with these first:

→ Market & Message Session — Get clear on your offer, positioning, and audience
→ Annual Campaign Calendar & Budget Session — Map your year so your content aligns with your revenue goals

What People Say About the Content Plans

“EVERYTHING WAS MAPPED OUT and I feel like my posts actually have a point now.”

"It’s like having a social media manager in your back pocket without having to hire one."

  • Frequently Asked Questions

    Q. Will you write the full captions?

    A. Yes. This plan includes fully-written caption copy for each post.


    Q. Do you create the campaign strategy for me?

    A. No. You need to arrive with a clear campaign or promo ready to go. If you need help developing the offer and ideas, book the Campaign Calendar Session first.


    Q. Can this be used for email marketing too?A. Yes. While it’s built for social, many clients adapt the ideas for email campaigns.


    Q. Do I have to post exactly what’s in the plan?

    A. No. It’s flexible. Use it as your campaign map (tweak, swap or add to it as needed).