FOUNDATIONAL PLAN

Build your base. Stay visible.

This plan sets your brand up with long-lasting, reusable content ideas designed to support your business all year round. Perfect for those who want to stop second-guessing what to post and start showing up consistently.

CONTENT THAT LASTS. CONFIDENCE THAT BUILDS.

FOUNDATIONAL

CONTENT PLAN

Long-term brand foundations and always-on visibility. Solid strategy meets done-for-you structure.

No more last-minute captions. No more content droughts. The Foundations Plan is your plug-and-play content strategy built to support always-on marketing. We’ll map your brand’s core messages into 4–5 clear content pillars, then break those down into 25–30 post ideas, complete with prompts and format suggestions. It’s flexible, repeatable, and easy to delegate.


Think of it as your personal content system — designed for growth, not guesswork.


With this in place, you’ll:

→ Build a bank of reusable content ideas mapped to your brand

→ Show up consistently (even when you’re short on time)

→ Stop overthinking what to post and when

→ Align your content to your brand positioning and business goals
→ Have a structure your team or VA can run with
→ Get a plan that actually aligns with your offers and marketing goals

  • What You Get:

    A one hour, content strategy session + your choice of one of the below plans:


    🍃 Founational Content Plan: Always-on brand positioning. The stuff you always need - who you are, what you do, how you help. A reusable set of post themes and prompts that keep your brand consistent without being repetitive.


    → Includes:

    • 30-minute Strategy Session, to map your content priorities and brand direction.
    • 4–5 Core Content Pillars, the topics that anchor your brand messaging across all platforms.
    • 25–30 Reusable Post Prompts, spread across different formats (tiles, reels, carousels, etc.)
    • Format Suggestions, guidance on where and how to best use each idea.
    • Evergreen Strategy Tips, smart ways to reuse and rotate your content without it feeling stale.

    → Delivered to you 

    ✔ You’ll receive a PDF with your complete content plan, plus a calendar version for easy visual planning.

  • How it works:

    Before the session:

    → You’ll fill out a quick brief — what you’re selling, what you’ve been posting, and what’s been working (or not).


    During the session:

    → We’ll dig into your content needs and uncover any gaps or opportunities. From there, we get to work.


    After the session:

    → We’ll deliver your Foundations Plan within 10 business days. You’ll have one round of feedback.

  • Who is this for?

    → Want consistent content without starting from scratch every week

    → Are ready to build trust and visibility with their audience

    → Feel overwhelmed by content decisions and need a simple system

    → Work with a VA or small team and want to delegate content with confidence


  • What you need to do:

    Before we build your content plan, you’ll need to:

    → Fill out the briefing form (sent after booking). This covers your offers, audience, and brand

    → Submit your form at least 2 business days before your session

    → Show up to your 30-minute strategy session ready to chat content priorities

FOUNDATIONAL Content Plan:

$595

Ready to finally have a content plan you can stick to?
Book your session, send through your brand info, and let’s turn your ideas into a plan that works all year round.

Need more info? Just reach out with any questions.

WANT TO GET THE MOST OUT OF YOUR PLAN?

Start with these first:

→ Market & Message Session — Get clear on your offer, positioning, and audience
→ Annual Campaign Calendar & Budget Session — Map your year so your content aligns with your revenue goals

What People Say About the Content Plans

“EVERYTHING WAS MAPPED OUT and I feel like my posts actually have a point now.”

"It’s like having a social media manager in your back pocket without having to hire one."

  • Frequently Asked Questions

    Q. What platform are the plans built for?

    A. Mostly Meta (Instagram & Facebook), but once you get the clarity for Social, there no reason why you can't apply the same structure to work across email, LinkedIn, or TikTok too.


    Q. Do you actually write the posts?

    A. Yes, but you’ll need to suppy the creative (Images & Video). You can book in for the Visual Brand Templates if you need professioanl Canva templates.


    Q. Do you offer done-for-you posting as well?

    A.  Yes, but we always encourage you to try it yourself first. If it’s not your thing or you simply don’t have time, we won’t leave you hanging. We can take it off your plate and handle the posting for you. You’ll just need to supply the visuals (photos, videos, etc).


    Q. Can I do this if I don’t have a brand strategy yet?

    A. Yes, but we’ll be leaning on what you do know. If you’re still hazy on your message or offer, we recommend booking the Market & Message session first.


    Q. How long will this last me?

    A. These ideas are designed to be reused and rotated. Most clients use the plan for 12+ months.