SOCIAL CONTENT PLANS

Clarity. Structure. No more winging it.

You know you need to show up online — but what to post (and when) becomes one more thing to overthink. These content plans give you structure, strategy, and sanity.

EVERGREEN. QUARTERLY CAMPAIGNS. AD FUNNEL.

SOCIAL MEDIA

CONTENT PLANS

Whether you're running paid ads, posting organically, or prepping for a launch — there's a plan for that.

Forget the templates that don’t fit, random posts that don’t lead anywhere, or posting just so you've "posted something this week".
These aren’t cookie-cutter plans. They’re custom-built to suit your business, your offer, and your goals — mapped out with strategy and style. We’ll cover what to post, why it works, and how to keep your content aligned with what you’re actually trying to sell. No more “just post consistently” advice. This is content that pulls its weight.


With this in place, you’ll:

→ Know what to say and why (not just when to post)
→ Feel confident your content is doing more than ‘showing up’ — it’s converting
→ Stop second-guessing or posting random content
→ Have a structure your team or VA can run with
→ Get a plan that actually aligns with your offers and marketing goals

  • What You Get:

    A one hour, content strategy session + your choice of one of the below plans:


    🍃 Evergreen Content Plan

    The stuff you always need — who you are, what you do, how you help. A reusable set of post themes and prompts that keep your brand consistent without being repetitive.

    → Includes:

    • Core brand pillars + post types
    • 15–30 reusable post ideas
    • Caption starters and format suggestions (tiles, carousels, reels, etc)

    ---


    🗓️ Quarterly Content Plan

    For campaigns, sales, promotions, or anything date-specific. Built around your business calendar so you’re not scrambling last-minute (or missing obvious content opportunities).

    → Includes:

    • Calendar-based planning
    • Launch/post timelines
    • Seasonal hooks, content angles, and campaign themes

    ---


    🌀 Ad Funnel Plan

    For Meta/Instagram ads. Includes content mapped to the five stages of awareness, so your content does the heavy lifting and converts.

    → Includes:

    • 3 ad angles per stage
    • Hooks, offers, objections, and content ideas tailored to funnel progression
    • Swipeable copy examples and creative prompts

    → Delivered to you 

    ✔ A Google Doc content plan with mapped posts, categories, objectives - all you need to do is drop your photos or video in.


  • How it works:

    Before the session:

    → You’ll fill out a quick brief — what you’re selling, what you’ve been posting, and what’s been working (or not).


    During the session:

    → We’ll unpack your goals, offers, and ideal customer.

    → Together, we’ll map out the content types, angles, and categories that will actually help you grow.


    After the session:

    → You’ll receive a custom-built plan that’s aligned with your tone, your products, and your people.

    → Need multiple plans? You can upgrade or stack sessions.

  • Who is this for?

    Business owners, and consultants who:

    → Are tired of posting “something” just to stay active

    → Need to improve their content-to-sales connection

    → Want guidance without outsourcing everything

    → Have a VA or marketing assistant, but no clear direction

    → Are ready to show up more consistently and strategically

    → You’ve got ideas, but no system

    → You’re either drowning in content or have none at all

  • What you need to do:

    When booking your Session, you’ll need to send through:

    → Book your content plan session

    → Fill out the content briefing form 

    → Be ready to talk through your goals, offers, and audience


    Please book at least 2 business days in advance so I can prep properly.

Single Content Plan:

$395

Choose one: Ad Funnel, Evergreen or Quarterly

Combo (Any 2 Plans)

$695 (Save $95)

Most popular pairing: Evergreen + Quarterly

Full Suite (All 3 Plans)

$995 (Save $190)

Everything from always-on to ads and promos 


Need more info? Just reach out with any questions.

WANT TO GET THE MOST OUT OF YOUR PLAN?

Start with these first:

→ Market & Message Session — Get clear on your offer, positioning, and audience
→ Annual Campaign Calendar & Budget Session — Map your year so your content aligns with sales goals

What People Say About the Content Plans

“EVERYTHING WAS MAPPED OUT and I feel like my posts actually have a point now.”

"It’s like having a content manager in your back pocket — without having to hire one."

  • Frequently Asked Questions

    Q. What platform are the plans built for?

    A. Mostly Meta (Instagram & Facebook), but once you get the clarity for Social, there no reason why you can't apply the same structure to work across email, LinkedIn, or TikTok too.


    Q. Do I need the Market & Message session first?

    A. It’s not mandatory, but HIGHLY recommended if you’re not clear on your offer, positioning or tone.


    Q. Can I upgrade later and get the other content plans?

    A. 100%. You’ll only pay the difference to upgrade to a Combo or Full Suite.


    Q. Do you actually write the posts?

    A. Yes — but you’ll need to suppy the creative (Images & Video). You can book in for the Visual Brand Templates if you need professioanl Canva templates.


    Q. Do you offer done-for-you posting as well?

    A.  Yes — but we always encourage you to try it yourself first. If it’s not your thing or you simply don’t have time, we won’t leave you hanging. We can take it off your plate and handle the posting for you. You’ll just need to supply the visuals (photos, videos, etc).